442k · Gaddafi
156k · Mishima
191k · Neo-aristocracy
70k · Yarvin
22k · Bismarck
New · 33k in 33 hrs · Praxis
Media kit · 20 October 2026
Long-form essays for young men who want to know what is happening, and how to be excellent. The same audience already buys from The Rite Books.
442k · Gaddafi
156k · Mishima
191k · Neo-aristocracy
70k · Yarvin
22k · Bismarck
New · 33k in 33 hrs · Praxis
30 days to 20 Oct 2026: ~685,000 views (YouTube Analytics data through 17 Oct plus live view counts since). 90 days 20 Jul–17 Oct 2026: 1,408,797 views. Subscriber count 28.5k (YouTube Data API, 24 Oct 2026). Instagram: 106k followers (Metricool, 22 Oct 2026); 7.93M reel views on 89 reels published in the last 30 days (Metricool, 24 Oct 2026). Long-form median and mean: live views of the last 12 public long-form videos (27 Aug–18 Oct), 20 Oct 2026. Conversion data and attributed sales to The Rite Books are attributed from YouTube link sessions × a 1% conversion rate.
This audience comes for high-quality, heterodox opinion and education: what is happening in the world, and how to be an excellent young man. The essays are documentary-length, specific, and written to be argued with.
We have made videos on politics, geopolitics, AI, futurism, entrepreneurship, and studies of the greats. Two long-form uploads a week, Monday and Thursday. A 12–22 minute essay. Mid-rolls sit inside the argument, not in a bumper.
I write the read in my own voice. Ideally you approve it after one revision, so my team can stay ahead of schedule. The offer, URL, and any code are due 5 days before upload.
Views: 30 days to 20 Oct 2026: ~685,000 views (YouTube Analytics data through 17 Oct plus live view counts since). Views per day = 685k ÷ 30. 28-day metrics (YouTube Analytics API, 20 Sep–17 Oct 2026): 23,435 watch hours; 5,634 subscribers gained, 689 lost, net +4,945. That is the monthly audience a mid-roll is buying into.
YouTube Analytics API. 20 Jul–17 Oct 2026: 1,408,797 views, against 302,100 in 21 Apr–19 Jul (4.7×). Net subscribers: +14,370 against +6,538 (2.2×). The channel is 28.5k now. It is compounding.
This is what the videos convert for The Rite Books. Attributed from YouTube link sessions × a 1% conversion rate.
| YouTube → shop, 90 days | |
|---|---|
| Attributed sessions | 6,157 |
| Conversion rate | 1% |
| Attributed orders | 62 |
| AOV | $96 |
| Attributed sales | ~$5,911 |
Shopify Admin, 2 Jul–30 Sep 2026. YouTube last-click sessions: 3,518. Paid-order journeys with YouTube in the last 5 clicks: 28, against 16 last-click (1.75×). Attributed sessions = 3,518 × 28/16 = 6,157. Attributed sales = 6,157 × 1% × $96 AOV = ~$5,911.
A 60–90 second read on a 40k-view video is heard by 16–18k people. Those people already buy $96 carts from the shop.
Live counts 20 Oct 2026 (YouTube Data API). Last 12 public long-form videos (27 Aug–18 Oct 2026, including the 18 Oct Praxis video; Shorts and private uploads excluded): median 26,723, mean 77,628. First-30-day views (YouTube Analytics API, the last 10 long-form with a full 30 days of data, 20 Aug–18 Sep uploads): median 23,716, mean 82,363. Two uploads a week. Pricing uses 40k typical, between the first-30-day median and the last-12 mean. Full channel: youtube.com/@truejackofalltrades
YouTube Analytics API, 28 days 20 Sep–17 Oct 2026. Age and gender are YouTube’s viewer percentages for signed-in viewers; geo is share of views in the same 28-day window.
Fit: education, books, research tools, writing software, language, serious fitness, founder tools. Not generic dropshipping, sports betting, or “make money with AI” funnels.
Brand names withheld. These are the deals booked since late September.
| Partner | Deal | Result so far |
|---|---|---|
| Learning and book brand | Mid-roll in a 20-minute essay. $20 CPM, capped at 50,000 views ($1,000), counted at 30 days or paid as soon as the cap is hit. | 32.6k views in the first 33 hours after posting on 18 Oct 2026. That is 65% of the cap. |
| AI education platform | Flat-fee 60–90 second read, with on-screen visuals, QR code, and tracking link. $1,350. | Completed. Read approved by the brand on 18 Oct; posted 20 Oct 2026. |
| Health-tech device brand (via agency) | Booked through a creator agency. $2,800. | Booked. Post date being set. |
View count: YouTube Data API, 19 Oct 2026 11:10 CEST, video published 18 Oct 2026 02:20 CEST. Deal terms from the signed contract and brand emails.
In discussion: currently in talks with a consumer AI hardware brand and a consumer electronics / science device brand.
Priced in USD off 40,000 typical views for a 60–90 second mid-roll. At $1,250 that is about $31 CPM, in the middle of the education band. Open to a lower base rate and a lower CPM on a first run. Every mid-roll includes two Instagram story posts (2–5k views each).
| Placement | What you get | Rate |
|---|---|---|
| 60–90 second mid-roll | Spoken integration in the essay, lower-third, link in description. Two Instagram story posts included (2–5k views each). ~$31 CPM off 40k views. | $1,250 |
| Four-episode pack | Same 60–90s read across four videos in about two weeks. Two Instagram stories per episode, included. Category exclusive for the run. | $4,000 |
| Dedicated essay | Full video built around the product or problem, in Jack’s format. Script approval on the brand section. | $3,500 |
| Presenting · 90 days | ~24 long-form episodes. Open + mid-roll. Category exclusive. Logo on end card. | $12,000 |
| Instagram add-on | One feed clip pointing at the same offer. Stories are already in the mid-roll. | +$400 |
Open to a lower base rate than $1,250 on a first test. Floor already taken: $1,000. Paid usage is negotiated separately. Invoice due before the episode goes live. Wire, Wise, or card.
I write the first pass in my voice. Ideally you approve it after one revision, so my team can stay ahead of schedule. We need the offer, URL, and any code 5 days before upload. Deliverables go live on the Monday/Thursday calendar. Tracking: unique URL or code, plus UTM if you want the same last-click view we use for the shop.
Send me roughly what you want, or a script that’s worked for you before, plus anything that has to be in it: talking points, links, codes, must-says. I write the read in my own voice and send it back. You approve it or we go back and forth until it’s right.
Five days before upload is the working minimum. Packs and presenting should be locked a week earlier so the calendar is real.
Paid usage and whitelisting are negotiated separately, so reach out before or after the integration and we’ll work it out. I’m also open to running Instagram partnership ads with you.
Packs and presenting are category-exclusive for the term. A single episode is first-come for that category that week.
Email joat.media.yt@gmail.com with the product, the offer, and whether you want a single episode or a pack. If you already have a deck, send it. If you don’t, this page is the deck.
YouTube: @truejackofalltrades · Shop: theritebooks.com · Instagram: @truejackofalltrades