For brands · Instagram · data to 24 October 2026
Short-form reels on philosophy, history and the people building the future, for an audience of ambitious young men. @truejackofalltrades on Instagram.
Source: Metricool (Instagram Business API), pulled 24 Oct 2026. Reel metrics cover reels published 24 Sep–24 Oct 2026 and are lifetime-to-date, so the newest reels are still accumulating. Follower count is Metricool's latest account snapshot (22 Oct 2026) and was not independently verified. Engagement rate = interactions ÷ reach, as Metricool calculates it. "New reels" are the 20 most recent original reels from the current format (19 Oct–24 Oct), excluding re-posts, trial re-runs and edits of old clips. Views on reel cards and in the new-reel stats are Instagram's own counts, as shown in the app on 24 Oct 2026 (Metricool lags). Avg views = mean Instagram views of the 11 of those 20 reels published at least 3 days before 24 Oct (19–21 Oct), so views have had time to build; the median of the same reels is 20.3k. The 30-day total (7.93M) and median reach are Metricool. Reach, engagement rate, shares and saves are Metricool at its last sync, so engagement rate is interactions ÷ reach from that sync, not recomputed against the newer Instagram views. Cards marked * use Metricool views. +18.1k followers gained 17–21 Oct.
The new format: Jack on camera explaining a book or an idea, with one call to action. Brand-safe and built for an integration. These are the 6 highest-reach of the last 20 new reels.
Last 20 new reels, published 19 Oct–24 Oct 2026. Metricool per-reel lifetime metrics as of 24 Oct, so the newest reels are still accumulating.
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▶I already run promotions for The Rite Books, our clothing drops and my Philosophaize app on this feed. These are the strongest of them by reach.
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▶| Automation (DM opening line) | Runs | Button clicks | Clicks per run |
|---|---|---|---|
| Comment-to-DM offer · "I saw you were interested in checking out…" | 2,090 | 1,023 | 48.9% |
| Substack · "Hey, Here's The Link To My Substack…" | 937 | 271 | 28.9% |
| YouTube · "Here's the link to my youtube!" | 99 | 51 | 51.5% |
| Clothing drop · "Here's the link to get our new drop! Use cod…" | 19 | 16 | 84.2% |
| Total | 3,145 | 1,361 | 43.3% |
Source: AutoDM dashboard, 24 Oct, all-time. AutoDM reports 3.5K DMs sent in total, so 1,361 clicks is about 39% of DMs sent (43.3% of the 3,145 automation runs listed). Clicks aren't broken down by reel, so the per-reel cards above show link clicks as "—". Most calls to action on this feed are "comment BOOKS / READ / SHIRT", which trigger these DMs.
The top reels by views, plus the Musk and Thiel/Karp reels. Each one opens on Instagram.
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▶Top language: English 78.4%. Source: Instagram Insights, audience, 24 Oct. The top 5 countries only, as Instagram shows them.
Gender and age: follower audience from Metricool (Meta audience insights). Countries and language: Instagram Insights, audience, 24 Oct. Meta reports gender as unspecified for 47.6% of followers. Among followers with a known gender, 91% are male.
Dedicated reels, integrations and story packages. Email joat.media.yt@gmail.com.