For brands · Instagram · data to 24 October 2026

@truejackofalltradesShort-form

Short-form reels on philosophy, history and the people building the future, for an audience of ambitious young men. @truejackofalltrades on Instagram.

Start a collabSee the profile

tl;dr

106.3kInstagram followers · Metricool, 22 Oct
7.93Mreel views · 89 reels published in the last 30 days
49.1kavg views per reel · new-format reels at least 3 days old (11 reels, 19–21 Oct)
9.3%median engagement rate, last 20 new reels
8.0kshares on the last 20 new reels · 21.7k saves
1,361link clicks from comment-to-DM · 3.5K DMs sent · AutoDM, all-time

Source: Metricool (Instagram Business API), pulled 24 Oct 2026. Reel metrics cover reels published 24 Sep–24 Oct 2026 and are lifetime-to-date, so the newest reels are still accumulating. Follower count is Metricool's latest account snapshot (22 Oct 2026) and was not independently verified. Engagement rate = interactions ÷ reach, as Metricool calculates it. "New reels" are the 20 most recent original reels from the current format (19 Oct–24 Oct), excluding re-posts, trial re-runs and edits of old clips. Views on reel cards and in the new-reel stats are Instagram's own counts, as shown in the app on 24 Oct 2026 (Metricool lags). Avg views = mean Instagram views of the 11 of those 20 reels published at least 3 days before 24 Oct (19–21 Oct), so views have had time to build; the median of the same reels is 20.3k. The 30-day total (7.93M) and median reach are Metricool. Reach, engagement rate, shares and saves are Metricool at its last sync, so engagement rate is interactions ÷ reach from that sync, not recomputed against the newer Instagram views. Cards marked * use Metricool views. +18.1k followers gained 17–21 Oct.

Best fit for a collab

The new format: Jack on camera explaining a book or an idea, with one call to action. Brand-safe and built for an integration. These are the 6 highest-reach of the last 20 new reels.

9.3%median engagement rate · mean 9.8% · Metricool last sync
8.0kshares · median 165 per reel · Metricool
700.4kInstagram views, 24 Oct · 21.7k saves

Last 20 new reels, published 19 Oct–24 Oct 2026. Metricool per-reel lifetime metrics as of 24 Oct, so the newest reels are still accumulating.

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This CEO has a PhD in German social theory and it explains everything about Palantir. 21 Oct
Reach
149.8k
Views
207K
Eng.
12.9%
Shares
2.7k
Saves
7.0k
▶
Elon's whole philosophy came from a joke book. Not kidding. 21 Oct
Reach
76.4k
Views
101K
Eng.
13.5%
Shares
1.5k
Saves
3.6k
▶
— 19 Oct
Reach
40.7k
Views
55.8K
Eng.
13.7%
Shares
856
Saves
1.9k
▶
Nobody understands this Thiel clip. Once you get the Girard behind it, you can't unsee it. Top o 21 Oct
Reach
39.1k
Views
53.5K
Eng.
11.1%
Shares
519
Saves
1.6k
▶
Zuck has been copying a Roman emperor for 15 years. 21 Oct
Reach
33.8k
Views
43.8K
Eng.
9.8%
Shares
421
Saves
1.3k
▶
The biggest epidemic among young men isn't what you think. It feels like progress and never touc 22 Oct
Reach
31.4k
Views
42.9K
Eng.
12.7%
Shares
500
Saves
1.9k

Results for our own brands

I already run promotions for The Rite Books, our clothing drops and my Philosophaize app on this feed. These are the strongest of them by reach.

▶
Elite Ball Knowledge required… 6 Oct · Philosophaize app
Reach
596.1k
Views*
1.04M
Eng.
19.4%
Shares
32.1k
Saves
10.6k
Link clicks
—
▶
Evil ahh edit - go watch my full video on YouTube 😁 27 Sep · The Rite Books
Reach
359.6k
Views*
598.3k
Eng.
20.0%
Shares
15.0k
Saves
12.4k
Link clicks
—
▶
@therite.books 18 Sep · The Rite Books
Reach
319.1k
Views*
488.8k
Eng.
22.3%
Shares
8.2k
Saves
14.9k
Link clicks
—
▶
@philosophaize.app 7 Oct · Philosophaize app
Reach
231.4k
Views*
314.5k
Eng.
18.4%
Shares
6.7k
Saves
9.5k
Link clicks
—
▶
Link in bio to watch my full video on Carl Jung, I’m dropping a new one on his secret life soon 4 Sep · The Rite Books
Reach
75.0k
Views*
121.5k
Eng.
20.7%
Shares
1.9k
Saves
4.1k
Link clicks
—
▶
— 10 Oct · Rite x Wanderlust shirt
Reach
64.4k
Views*
115.7k
Eng.
14.3%
Shares
3.1k
Saves
889
Link clicks
—

Link clicks from comment-to-DM

Automation (DM opening line)RunsButton clicksClicks per run
Comment-to-DM offer · "I saw you were interested in checking out…"2,0901,02348.9%
Substack · "Hey, Here's The Link To My Substack…"93727128.9%
YouTube · "Here's the link to my youtube!"995151.5%
Clothing drop · "Here's the link to get our new drop! Use cod…"191684.2%
Total3,1451,36143.3%

Source: AutoDM dashboard, 24 Oct, all-time. AutoDM reports 3.5K DMs sent in total, so 1,361 clicks is about 39% of DMs sent (43.3% of the 3,145 automation runs listed). Clicks aren't broken down by reel, so the per-reel cards above show link clicks as "—". Most calls to action on this feed are "comment BOOKS / READ / SHIRT", which trigger these DMs.

Watch the best performers

The top reels by views, plus the Musk and Thiel/Karp reels. Each one opens on Instagram.

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Elite Ball Knowledge required… 6 Oct · Philosophaize app
Reach
596.1k
Views*
1.04M
Eng.
19.4%
Shares
32.1k
Saves
10.6k
▶
Evil ahh edit - go watch my full video on YouTube 😁 27 Sep · The Rite Books
Reach
359.6k
Views*
598.3k
Eng.
20.0%
Shares
15.0k
Saves
12.4k
▶
@therite.books 18 Sep · The Rite Books
Reach
319.1k
Views*
488.8k
Eng.
22.3%
Shares
8.2k
Saves
14.9k
▶
Elon's whole philosophy came from a joke book. Not kidding. 21 Oct
Reach
76.4k
Views
101K
Eng.
13.5%
Shares
1.5k
Saves
3.6k
▶
This CEO has a PhD in German social theory and it explains everything about Palantir. 21 Oct
Reach
149.8k
Views
207K
Eng.
12.9%
Shares
2.7k
Saves
7.0k
▶
Thiel's best friend argued socialism against him. Here is how that rivalry shaped both of them. 22 Oct
Reach
20.7k
Views
29.8K
Eng.
6.7%
Shares
220
Saves
478

Who is watching

106.3kfollowers · 22 Oct
5.51Mtotal reach across reels · last 30 days (not deduplicated)
7.93Mreel views · last 30 days

Gender

Male47.8%
Unspecified47.6%
Female4.7%

Age

13-172.7%
18-2430.5%
25-3442.3%
35-4414.4%
45-545.7%
55-642.5%
65+1.9%

Top countries

United States26.5%
South + East Asia22.6%
United Kingdom5.0%
Brazil3.4%
Canada3.4%

Top language: English 78.4%. Source: Instagram Insights, audience, 24 Oct. The top 5 countries only, as Instagram shows them.

Gender and age: follower audience from Metricool (Meta audience insights). Countries and language: Instagram Insights, audience, 24 Oct. Meta reports gender as unspecified for 47.6% of followers. Among followers with a known gender, 91% are male.

Let's talk.

Dedicated reels, integrations and story packages. Email joat.media.yt@gmail.com.